NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
What consumers plan to spend on grad gifts in 2023
According to NRF’s annual survey conducted by Prosper Insights & Analytics, 36% of respondents plan to buy a gift for a high school or college graduate in 2023.
- Total spending is expected to reach $5.8 billion
- Once again, cash is the top gift respondents plan to give
- 2019: After graduation: Where this year’s grads will find jobs
- 2018: Graduation spending to reach $5.2 billion
- 2017: Graduation spending to reach record-high $5.6B
- 2016: Americans to spend $5.4 billion on graduation gifts
- 2015: Graduates make room for electronics, cash after graduation
Results of NRF’s graduation spending survey are released each year in May.
More consumer trends
Consumers to Spend Record Amount for Father’s Day
Consumers will collectively spend a record-high $22.9 billion to celebrate Father’s Day this year, according to NRF.
Tailored Brands focuses on tech to attract a new generation of men’s clothing buyers
Chief Technology Officer Scott Vifquain on initiatives like digital wedding planners, AR mirrors and more.
How retailers can avoid greenwashing and greenmuting
Keep consumer sustainability messaging straightforward and accurate.
The 2023 Consumer: Back to the Future
Many behavioral changes reflect long-term trends that were in play well before the onset of COVID-19.
Top 10 sustainable consumer research findings
What retailers need to know about consumer interest in sustainability.
3 things to know about the 2023 consumer
Insights on customer behavior and motivations from NRF’s State of Retail & the Consumer.