NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.

Graduation 2023


    What consumers plan to spend on grad gifts in 2023

    According to NRF’s annual survey conducted by Prosper Insights & Analytics, 36% of respondents plan to buy a gift for a high school or college graduate in 2023.

    • Total spending is expected to reach $5.8 billion
    • Once again, cash is the top gift respondents plan to give

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