NRF has been conducting its annual graduation spending survey since 2007 to see how Americans will celebrate high school and college graduates each spring.
According to NRF’s annual survey conducted by Prosper Insights & Analytics, 34% of respondents plan to buy a gift for a high school or college graduate in 2024.
Total spending is expected to reach $6.1 billion
Once again, cash is the top gift respondents plan to give