Eighty-six percent of consumers plan to celebrate the Fourth of July in 2025 and spend an average of $92.44 on food items.
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 7,880 consumers and was conducted June 2 - June 9, 2025, and has a margin of error of +/- 1.1%.
Independence Day Data Center
Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.
