NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.

2025 Winter Holiday spending highlights

  • 91% of consumers plan to celebrate the winter holidays

  • Consumers are budgeting an average $890 for gifts and other seasonal items

  • Families with children plan to spend $33 more on average on gifts this year

  • 42% of holiday shoppers plan to browse and buy items before November

View more data in the slides below.

NRF's Holiday Webinar

 Nov. 12, 2025 | 1 p.m. ET 

Dive into NRF’s 2025 holiday sales forecast, consumer spending expectations and trends this winter holiday season.

Stay tuned throughout the holiday season

From the hottest toys to the turnout for Thanksgiving Weekend – NRF publishes updates throughout the holiday season on how consumers plan to celebrate the holidays.

Check this page for updates and sign up now for our holiday webinar on Nov. 12.

Consumers to spend second-highest amount on record

Consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items.

A person shopping for Holiday presents.
 

Historical highlights


2024


Press releases & blog:


Webinar & press calls:


Slides:


2023


Press releases & blog:


Webinar:


Slides:

2022


Press releases & blog: