NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.
91% of consumers plan to celebrate the winter holidays
Consumers are budgeting an average $890 for gifts and other seasonal items
Families with children plan to spend $33 more on average on gifts this year
42% of holiday shoppers plan to browse and buy items before November
View more data in the slides below.
Nov. 12, 2025 | 1 p.m. ET
Dive into NRF’s 2025 holiday sales forecast, consumer spending expectations and trends this winter holiday season.
From the hottest toys to the turnout for Thanksgiving Weekend – NRF publishes updates throughout the holiday season on how consumers plan to celebrate the holidays.
Check this page for updates and sign up now for our holiday webinar on Nov. 12.
Consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items.
Press releases & blog:
197 Million Consumers Shop Over Thanksgiving Holiday Weekend
NRF Survey Reveals Top Toys and Gifts for the Winter Holidays
Record Number of Shoppers Expected Over Thanksgiving Holiday Weekend
Steady Sales Growth Expected for 2024 Holiday Season, According to NRF
Webinar & press calls:
Slides:
Press releases & blog:
Latest NRF Survey Shows Top Picks for Toys and Gifts for the Winter Holidays
More People Than Ever Expected to Shop During Thanksgiving Holiday Weekend
Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
NRF Survey: 142 Million Shoppers Expected for Super Saturday
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Slides:
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