Consumer View Fall 2019

Keeping up with Gen Z
Consumer View Fall 2019 - Gen Z

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

For the Fall 2019 Consumer View report, NRF took a look at Generation Z, and found that these young consumers hold significant buying power. Members of Gen Z (born 1995 and later) are still mostly in their teen and pre-teen years, but they’re already exerting influence over household family spending and shopping behavior.

Click through the report below or download a pdf.


Previous issues

Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Read more
Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Read more
Consumer View Fall 2018
The popularity of discount shopping and how it is impacting the mindset of today’s consumer.
Read more