Consumer View Winter 2019

Consumer View Winter 2019

Consumers’ choices in term of where, how and why they buy are redefining retail creating a new playbook for the industry. NRF’s Consumer View is a quarterly look at what shapes retail.

NRF took a deep dive into the trends that dominated the retail landscape in 2018. The Consumer View Winter 2018/2019, explores how retailers’ strategies around technology, fulfillment and store experience played out over the year and what they mean to the future of retail. Spoiler alert: these investments paid off and left consumers eager for more.

Click through the slideshow below to learn about experiential retail, new gifting models and fulfillment strategies that were key players in the last year.

 

Related

What consumers really think about retail technology
 
Consumers’ expectations surrounding technology and what they hope to see in the future.
Read more
Technology is dramatically improving consumers’ shopping experience
 
New tech in retail is dramatically improving the consumer shopping experience
Read more
Consumer View Summer 2019
 
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Read more
NRF study says more online shoppers want free shipping
 
NRF study says more online shoppers want free shipping
Read more
Beyond the bargain bin
 
Spotlight on sales and promotions.
Read more
What’s the deal with deal-hunting?
 
Nine in 10 consumers shop at bargain retailers.
Read more