Decoding the personalization paradox

Produced jointly by GfK and the National Retail Federation, the white paper, “Decoding the Personalization Paradox,” helps retailers and brands apply personalization at scale. Download* the report to learn more about consumers’ needs, desires and concerns about targeting and personalization and how marketers can use this information to guide smarter decision-making as they ramp up one-to-one marketing.

Sample findings:

• 90% of Americans report at least one major source of stress in their lives — suggesting a need for time-saving, personalized solutions
• 50% of U.S. consumers report the brands they buy are an expression of themselves
• 63% of millennials like when a website keeps track of their activities and makes recommendations to them
• 58% of all consumers are increasingly skeptical about trusting technology

*A MyNRF account is required to download this report. Don't have an account? Create one for free.