Clarkston Consulting
Published
The retail industry has weathered a wild storm over the past two years, having navigated the COVID-19 pandemic, supply chain challenges and an ever-evolving consumer. As we take in the holiday data from 2021, it looks like the industry has had a solid finish to the year, with holiday spending up 8.5 percent and both in-store and online channels seeing a rise from pre-pandemic levels. Retailers continue to show resiliency and flexibility to adjust and meet consumers’ shifting needs, but as we look into 2022, what are the top challenges and trends we should expect to face?