Balancing customer experience and business efficiency in Canada

Ayden Index: Retail 2024
Balancing customer experience and business efficiency (Canada)

Retailers have a lot on their plates. But, challenging times often provide the richest growth opportunities. New technology and rising customer expectations are helping to raise the bar across the industry. And the retailers that stay ahead of the curve, will reap the rewards. The key to success is staying on top of customer demands without adding unnecessary complexity to your business, which poses the question:

How can retailers balance amazing customer experience with operational efficiency?

Key findings on payments in Canada:

  • 57% of consumers will abandon a purchase if they can’t pay how they want
  • 33% of consumers feel more unsafe shopping today than they did 10 years ago because of payment fraud