The Integer Group
Published May 19, 2018
We’re no longer asking if people will use artificial intelligence (AI), but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. The Integer Group has conducted an extensive consumer and shopper study of over 3,500 respondents in the United States, illuminating how shoppers perceive and use AI today and to what degree people will allow AI to become part of everyday shopping decisions. The study also draws implications for what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape.