State of Retailing Online

Members Only

SORO 2018 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

three women sit on a bench with their shopping bags
State of Retailing Online 2018

As the line between the digital and physical worlds continues to blur, many retailers are focusing on digital store initiatives in 2018. 

The new normal: How retailers continue to evolve

Episode 59 of Retail Gets Real: Forrester Retail Analyst Sucharita Kodali outlines findings from the State of Retailing Online 2018 report.

Unsplash woman walking through shopping experience

Recommended reading

Retailers’ top priorities for 2019
Sucharita Kodali on Innovation Stage at NRF 2019: Retail's Big Show
Forrester’s Sucharita Kodali discusses retailers’ goals for this year and long-term investment intentions.
Read more
Walgreens Boots Alliance on the importance of partnerships
COO Alex Gourlay outlines partnership strategy at NRF 2019: Retail’s Big Show.
Read more
Retail predictions for 2019: What’s in and what’s out
People in cafe aerial shot
Episode 93 of Retail Gets Real: What retail trends might go big in the new year.
Read more
How Spa Destinations built a thriving small business on Amazon
Episode 83 or Retail Gets Real: Florida-based Theo Prodromitis on reinventing her business.
Read more
For the Pin: Discovery and the Pinterest shopper
Episode 76: How the social platform helps consumers discover products and get inspired.
Read more
ThirdLove: Using data to create the perfect bra
Woman wearing ThirdLove products
Episode 75 of Retail Gets Real: Reimagining the bra shopping experience.
Read more