We're undergoing maintenance. Some site features are not accessible.

State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

Cybersecurity for ecommerce
The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020. 


Recommended reading

How Kendra Scott creates a brilliant customer experience online
Kendra Scott
Retail Gets Real Episode 302: SVP for Ecommerce Chris Hardisty on recreating the in-store experience online.
Read more
Barnes & Noble’s CEO is a book lover’s bookseller
Barnes & Noble
James Daunt on the retail chain’s resilience and the industry’s evolution.
Read more
Redefining Claire’s for the next generation
Claire's on RGR
Retail Gets Real Episode 299: CMO Kristin Patrick on how the 62-year-old jewelry and accessories company keeps it fresh.
Read more
How Domino’s, Inspire Brands and White Castle are rewriting the rules of the restaurant business
Restaurant brands that don’t play by the rules
NRF 2023: Predicting and monitoring consumer needs in a rapidly changing industry.
Read more
How retail media networks facilitate consumer connection
NRF 2023: Retail's Big Show Retail Media Networks session
NRF 2023: Albertsons and Nordstrom share learnings about ‘contextually relevant’ advertising.
Read more
Petco’s transformation begins with purpose
Petco CEO Ron Coughlin records an episode of NRF's Retail Gets Real podcast
Retail Gets Real Episode 298: Petco’s Ron Coughlin on the brand’s transformation into a health and wellness company.
Read more