The Retail Experience

Not your typical D.C. fly-in. It’s an experience.

Experience the power of retail through The Retail Experience, an interactive, educational showcase designed to take policymakers on a journey through the retail industry. Immersive exhibits demonstrate retail’s role in driving the economy, providing jobs, and impacting lives and communities across the country.

Six immersive exhibits demonstrate retail’s role in driving the economy, providing jobs, and impacting lives and communities across the country.

1. Retail Powers the Economy
   Supporting more than one in four American jobs and contributing $5.3 trillion to the annual GDP, retail is the nation’s largest private- sector employer. This interactive exhibit explains how retail powers the economy. 
2. Retail Powers Careers
   Retail is a great place to start and grow careers. See how the NRF Foundation provides access to the education and opportunities needed for successful retail careers, helping people build better lives and stronger communities.
3. Retail Powers Communities 
   Retail is at the heart of communities across America. Connect with company representatives of leading retail companies to hear how they support, connect and power communities.
4. Small Business Powers Communities
   More than 98% of retailers are small businesses. Visit nearly 50 Main Street retailers from 26 states in our town square to hear how they empower and support their communities.
5. Technology Powers Retail 
   Technology pushes the retail industry forward. Learn from companies driving the retail industry’s technological innovations in this section. 
6. Heroes/Champions of Main Street
   NRF is proud to honor more than 200 lawmakers with our Heroes of Main Street and Champions of Main Street awards. Award winners are selected for their legislative leadership and actions to support the U.S. retail industry.