Snowy farm in Wisconsin


Wisconsin's retail industry provides four times as many jobs as the state's dairy industry. 

Retail is the nation's largest private sector employer driving the U.S. economy and creating jobs in the communities around the country. Retail is everywhere - especially in Wisconsin. Here is a quick look at retail's impact. Download the full report here. 

Wisconsin retail by the numbers

Jobs Supported by Retail
Retail Establishments
$42.8 (b)
Total GDP Impact
Direct Retail Employment
$13,916 (m)
Direct Labor Income
$20,113 (m)
Direct Impact on GDP

Retail jobs in Wisconsin

The report, The Economic Impact of the U.S. Retail Industry is underwritten by American Express.

Source: All data comes from the PwC report, The Economic Impact of the U.S. Retail Industry, except where otherwise noted.

The retail industry is defined as including retail, food services and drinking places.
Unless otherwise noted, the total impact statistics combine the industry’s direct, indirect and induced impacts. Employment is defined as the number of payroll and self-employed jobs, including part-time jobs. Labor income is defined as annual wages and salaries and benefits as well as proprietors’ income. An establishment is a single physical location at which business is conducted. A business may consist of more than one establishment.