Consumer Trends Holiday budgets are set in pencil, not stone Nine in 10 consumers could be convinced to spend an extra $25 this year. Learn more
Halloween The evolution of Halloween: 3 trends to watch NRF’s research team analyzes annual survey data to identify this year’s trends. Learn more
Back to School Back-to-school shopping only at halfway mark, despite early start K-12 and college shoppers searching for last-minute deals. Learn more
Infographic: A Look at Back-to-School Supplies Lists and Online Shopping Digging into the second-biggest shopping season for retailers. Learn more