Super Bowl Consumers say they’ll spend an average $81 on Super Bowl Super Bowl spending is expected to total $14.8 billion this year. Learn more
Super Bowl Big year for the Big Game: Consumers to spend $15.3 billion on 2018 Super Bowl American adults are expected to spend an average $81.17 on the 2018 Super Bowl for a total of $15.3 billion. Learn more
Consumer Trends STORES Trends: February 2017 #STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine. Learn more
An Estimated 189 Million Americans Expected to Watch Super Bowl 50 An estimated 188.9 million football fans, foodies and social butterflies plan to watch Super Bowl 50. Learn more
Super Bowl 184 Million Americans to Watch 2015 Super Bowl, According to NRF Survey Average fan to spend 14 percent more for Patriots/Seahawks match-up. Learn more