Consumers say they’ll spend an average $81 on Super Bowl
Super Bowl spending is expected to total $14.8 billion this year.
Learn more
Super Bowl
Big year for the Big Game: Consumers to spend $15.3 billion on 2018 Super Bowl
American adults are expected to spend an average $81.17 on the 2018 Super Bowl for a total of $15.3 billion.
Learn more
STORES Trends: February 2017
#STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine.
Learn more
An Estimated 189 Million Americans Expected to Watch Super Bowl 50
An estimated 188.9 million football fans, foodies and social butterflies plan to watch Super Bowl 50.
Learn more
184 Million Americans to Watch 2015 Super Bowl, According to NRF Survey
Average fan to spend 14 percent more for Patriots/Seahawks match-up.
Learn more