150M+ credit and debit cards linked directly to 95MM consumers
86B+ annual transactions
$4T+ annual spend
Up to 5 years of historical data
Fully anonymized and permissioned for compliance and security
1M+ e-receipt and Amazon consumer panels
Hard-to-track channels / ecommerce (Costco, TikTok, Walmart.com)
SKU-level, consumer-level granularity
Structured and blended with proprietary AI/ML methodology by a team of 90+ data scientists
The Consumer Insights Studio can help answer key questions like:
Where do my customers spend their money outside of my ‘four walls’?
How has my loyalty program impacted customer spending behavior?
How do my sales performance and key KPIs stack up to that of my competitors?
What is my share within relevant market segments today and over time?
Who is my ideal custom audience for hyper-specific ad targeting?
How many verified consumer purchases can be linked to specific marketing campaigns?
From customizable dashboards with GenAI-powered insights to custom projects and direct data feeds, we provide flexible options to support your decision-making, with expert guidance along the way.
Analyze shifting market dynamics, optimize your product portfolio, understand evolving customer behavior and measure channel performance — even in hard-to-track spaces — all in one place. Learn more about sample use cases.
See how peers are performing in different markets and narrow the lens on key metrics. Schedule a demo today and discover if the Consumer Insights Studio is the right tool for you.
What is Consumer Insights Studio?
The Consumer Insights Studio is a consumer spending intelligence and retail analytics platform that combines NRF’s retail expertise, Affinity Solutions’ consumer purchase data and Pyxis by Bain & Company’s analytics to help retailers and brands understand how consumers spend across categories, channels and merchants.
CIS combines purchase transaction data, advanced analytics and retail expertise to deliver fast, customizable insights through dashboards, custom analyses and data feeds.
What sets the Consumer Insights Studio apart from other data analytic platforms?
We pair best-in-class transaction data with a unified team of experts from NRF, Affinity Solutions and Pyxis by Bain & Company. In addition to our fully integrated partnership, we offer:
High-quality consumer spending data: Deterministic financial-institution data with strong Census and merchant correlation
Unmatched scale and coverage: 95 million+ consumers, 150 million+ cards, $4 trillion in annual spend, 86 billion transactions
Team of experts: Industry experts from NRF, Affinity and Pyxis partner with your team for a highly tailored approach
Fresh insights: Daily, weekly or monthly data refreshes
Privacy-centric design: Anonymized, consented data with cleanroom capabilities
Actionable insights: Insights that directly address your key questions
One-stop-shop: Flexible delivery options to fit your needs
What types of data does the Consumer Insights Studio use?
We leverage anonymized, consented credit and debit card transaction data sourced from financial institutions.
Our foundation is Affinity-powered credit and debit card data, which includes:
150M+ credit and debit cards linked to 95M+ consumers
86B+ transactions representing $4T+ in consumer spend
Up to five years of historical data for long-term trend analysis
Fully anonymized and permissioned for compliance and security
This is complemented by Pyxis-powered commerce data, providing enhanced visibility:
1M+ e-receipt and Amazon consumer panels
Coverage of hard-to-track ecommerce and digital platforms (e.g., Costco, TikTok, Walmart.com)
SKU-level and consumer-level granularity
Data structured and blended using proprietary AI/ML methodologies developed by a team of 90+ data scientists
Who should use the Consumer Insights Studio?
Any organization seeking reliable, spending-based consumer insights can benefit from the Consumer Insights Studio, including:
Retailers of all sizes and sectors
Adjacent industries (QSRs, travel, hospitality and entertainment).
How can I access Consumer Insights Studio data?
You can access our data in multiple ways. Based on your goals, resources and workflow, you can choose the access model — or combination of models — that best fits your needs.
Self-service platform: Subscribe to the CIS platform for ongoing, on-demand insights through interactive dashboards and custom reports
Seamless integration: Integrate CIS analytics directly into your internal systems
Expert-led analysis: Partner with CIS analysts for custom research, deep diver or one-off business questions
Whether you need always-on visibility, targeted analysis or fully integrated insights, CIS adapts to how your team works.
Does the Consumer Insights Studio offer case studies or proof points?
Yes. We offer case studies across channel strategy, share-of-wallet analysis, revenue drivers and customer loyalty insights. Reach out to us to request a copy here.
How quickly can the Consumer Insights Studio be deployed?
Most solutions are deployed within seven to 10 business days. After a brief discovery call, we scope the data, delivery method, pricing and timeline to ensure fast, actionable results.
I’m interested in learning more. What are the next steps?
Reach out to us here to get started. We will be in touch to schedule a short discovery call to discuss your business needs and explore CIS capabilities. We’ll walk through relevant solutions, provide a platform overview if helpful, and design a custom approach aligned to your goals.
NRF's Center for Retail and Consumer Insights (CRCI) is committed to innovation and progress through our content and insights. To learn more, visit our home page or email us at crci@nrf.com
Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 150 million debit and credit cards. This data is transformed into privacy-compliant, actionable intelligence for marketers, consultancies, and financial services companies to drive strategic growth and lasting customer relationships. Visit us at affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.
Pyxis, Bain & Company's consumer intelligence division, has developed one of the world's most extensive ecosystems of consumer transactional data. By processing hundreds of billions of transactions, Pyxis uses AI, machine learning, and a dedicated team of 100 experts to deliver highly detailed insights that guide strategic decisions. For more information, visit www.pyxisbybain.com.
