NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Mother’s Day spending expected to reach $34.1 billion
Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
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Want to know more?
Take a deeper dive into the data and explore interactive charts analyzing celebration and purchasing trends over time in our Mother's Day Data Center.
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Historical highlights
2024: Consumers expected to spend near-record $33.5 billion on Mother’s Day, Mother’s Day 2024 is all about the classics
2023: Consumers to spend record $35.7 billion for Mother’s Day
Results of the Mother’s Day spending survey are released each year in late April.