NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. Sixty percent of consumers plan to celebrate and they expect to spend a record average of $47.45 per person.
Consumers leaning into St. Patrick’s Day in 2026 as holiday spending climbs
Weather trends, social gatherings and classic traditions are driving consumer purchases heading into the holiday.
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About the survey: The 2026 survey of 7,901 U.S. adults 18 and older was conducted January 30 - February 5 and has a margin of error of plus or minus 1.1 percentage points.
The impact of weather on St. Patrick's Day
Weather will impact traffic into bars and restaurants on St. Patrick's Day.
Many consumers are "weather weary" from a cold, snowy and icy winter.
Last year, St. Patrick's Day was the warmest since 2022 with the lowest precipitation since 2019.
For more insights on weather's impact on retail, check out the Retail WeatherIQ.
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Dig into more data
Learn more about historical trends on how consumers celebrate St. Patrick’s Day.
Historical highlights
Results of the St. Patrick’s Day spending survey are released each year in early March.