NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers plan to spend for and celebrate during the popular cultural holiday. Sixty-one percent of consumers plan to celebrate and they expect to spend an average of $43.64.
This year 61% of consumers plan to celebrate St. Patrick's Day, on par with last year’s record and a jump from just 55% in 2019. NRF looked at how some small businesses are meeting the hype and making the holiday special.
About the survey: The 2025 survey of 8,568 U.S. adults 18 and older was conducted January 31 - February 5 and has a margin of error of plus or minus 1.1 percentage points.
Learn more about historical trends on how consumers celebrate St. Patrick’s Day.
2023: How consumers are celebrating a record-breaking St. Patrick’s Day
2020: 3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
2019: 3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day
2016: St. Patrick’s Day expected to give retailers a spring boost
2015: Consumers ready to let go of winter with traditional St. Patrick’s Day celebrations
Results of the St. Patrick’s Day spending survey are released each year in early March.