Retail WeatherIQ™ is a collaboration between the National Retail Federation and Planalytics that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year.
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and weather-driven demand, visit our FAQs page.
These maps show year-over-year variances in temperature and precipitation across the U.S. to provide context for this week's weather-driven demand impacts.
Retail Trends
February’s chill, March’s thaw and a look ahead to the rest of the season
Small Business
An expert look at how weather affects small businesses and customers
Industry Research
New report offers an in-depth look at the ways retailers are impacted
Retail Gets Real
Retail Gets Real episode 357: Planalytics’ Evan Gold on proactively managing the opportunities and risks of weather volatility
Proactively managing the opportunities and risks of weather volatility
To help retailers better understand and plan for weather’s influence.
