Retail WeatherIQ™ is a collaboration between the National Retail Federation and Planalytics that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year.
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and Weather-Driven Demand®, visit our FAQs page.
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The impact of weather on St. Patrick's Day
Weather will impact traffic into bars and restaurants on St. Patrick's Day.
Many consumers are "weather weary" from a cold, snowy and icy winter.
Last year, St. Patrick's Day was the warmest since 2022 with the lowest precipitation since 2019.
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This week's weather maps
These maps show year-over-year variances in temperature and precipitation across the U.S. to provide context for this week's weather-driven demand impacts.
Stay up to date on the latest findings
Consumer Research
Consumers leaning into St. Patrick’s Day in 2026 as holiday spending climbs
Weather trends, social gatherings and classic traditions are driving consumer purchases heading into the holiday
Retail Trends
How the weather is shaping retail trends in early 2025
February’s chill, March’s thaw and a look ahead to the rest of the season
Small Business
3 things small businesses can do to prepare for weather events
An expert look at how weather affects small businesses and customers
Industry Research
Climate-proofing retail: How weather and climate affect retail sales
New report offers an in-depth look at the ways retailers are impacted
Industry Research
How retailers can stay ahead of weather-related challenges
Retail Gets Real episode 357: Planalytics’ Evan Gold on proactively managing the opportunities and risks of weather volatility
Climate-Proofing Retail
Proactively managing the opportunities and risks of weather volatility
5 myths about the weather's impact on retail
To help retailers better understand and plan for weather’s influence.
Planalytics has pioneered the science of weather-driven demand analytics. To learn more, visit Planalytics, Inc.
NRF's Center for Retail and Consumer Insights (CRCI) is committed to innovation and progress through our content and insights. To learn more, visit our home page or email us at crci@nrf.com