Retail WeatherIQ™ is a collaboration between the National Retail Federation and Planalytics that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year.
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and Weather-Driven Demand®, visit our FAQs page.
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This week's weather maps
These maps show year-over-year variances in temperature and precipitation across the U.S. to provide context for this week's Weather-Driven Demand® impacts.
Stay up to date on the latest findings
Center for Retail & Consumer Insights
Climate control: Weather’s impact on shopping as summer nears
Will spring’s early bloom lead to summer sizzle or summer swoon?
Retail Trends
How the weather is shaping retail trends in early 2025
February’s chill, March’s thaw and a look ahead to the rest of the season
Small Business
3 things small businesses can do to prepare for weather events
An expert look at how weather affects small businesses and customers
Industry Research
Climate-proofing retail: How weather and climate affect retail sales
New report offers an in-depth look at the ways retailers are impacted
Industry Research
How retailers can stay ahead of weather-related challenges
Retail Gets Real episode 357: Planalytics’ Evan Gold on proactively managing the opportunities and risks of weather volatility
Climate-Proofing Retail
Proactively managing the opportunities and risks of weather volatility
5 myths about the weather's impact on retail
To help retailers better understand and plan for weather’s influence.
Planalytics has pioneered the science of Weather-Driven Demand®. To learn more, visit Planalytics, Inc.
NRF's Center for Retail and Consumer Insights (CRCI) is committed to innovation and progress through our content and insights. To learn more, visit our home page or email us at crci@nrf.com