NRF’s annual list of Hot Retailers is a ranking of the nation’s fastest-growing retailers by year-over-year domestic sales growth.
In addition to never-know-what-you’ll-find stores such as Daiso, Five Below, Aldi, Burlington and Ollie’s Bargain Outlet, the ranking of the nation’s fastest-growing retail companies includes unexpected investment from international companies, and even mall stalwarts making strides with new generations. NRF’s Hot 25 Retailers 2024 is full of interesting stories.
Read more about the Hot 25 Retailers 2024 and view this year's list.
Prior to 2021, NRF compiled an annual list of the 100 fastest-growing retailers.
View previous editions
Hot 25 Retailers FAQs
Who compiles the list?
The Hot 25 Retailers list is released annually by NRF and compiled by Kantar, a global marketing, insight and consultancy company.
What is the list based on?
The Hot 25 Retailers are determined by year-over-year percentage increases in domestic sales. The focus on growth rate highlights hot, growing companies without being overpowered by the largest retailers in the United States. For a full explanation of the methodology, click here.
When is the list released?
The Hot 25 Retailers list is released annually in early August.
Where can I find previous years’ lists?
Previous Hot 25 Retailers lists can be found here. (Prior to 2021, NRF compiled an annual list of the 100 fastest-growing retailers.)
See additional rankings from NRF’s 2024 Top 50 Global Retailers and Top 100 Retailers lists.
How can I update my company’s information?
To update your company’s information, email connect@on.kantarconsulting.com.
My company is on the list! How can I promote it?
Congratulations! NRF has created a Hot 25 Retailers toolkit that includes social media graphics, sample social media posts and a badge to display on your website. Email membershipinfo@nrf.com for more information and to receive your toolkit.
For additional questions, please contact NRF’s media relations team at press@nrf.com.