Super Bowl

Super Bowl LVII

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2023 Super Bowl survey found that 192.9 million U.S. adults planned to tune in to the big game. This year, 103.5 million people planned to throw or attend a party, and another 17.8 million planned to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day was expected to reach $16.5 billion, or $85.36 per person.

See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.

Spending for the big game
1
 

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2023 survey of 7,616 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points.

football party
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending.

More on consumer trends

Easter Spending Expected to Reach Record $24 Billion
 
Consumers plan to spend a collective $24 billion on Easter this year, according to NRF and Prosper.
Read more
Barnes & Noble’s CEO is a book lover’s bookseller
 
James Daunt on the retail chain’s resilience and the industry’s evolution.
Read more
Answers to consumer questions about the climate impacts of shopping
 
NRF releases report on the carbon footprint of retail purchases.
Read more
Insights from Claire’s on connecting with younger consumers
 
NRF 2023: Understanding the challenges and opportunities presented by Generations Z and A.
Read more
How consumers are celebrating a record-breaking St. Patrick’s Day
 
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
Read more
Redefining Claire’s for the next generation
 
Retail Gets Real Episode 299: CMO Kristin Patrick on how the 62-year-old jewelry and accessories company keeps it fresh.
Read more