Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.

Easter spending expected to be second highest in NRF survey history

Easter spending is expected to total $18.2 billion in 2018, the second-highest level on record. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person.

A group of children have their hands in easter candy on the floor

Historical highlights

2017: A later Easter is expected to bring record spending
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter
2014: Consumers hope to shake off the winter blues this Easter

Results of the Easter spending survey are released each year prior to the holiday.

More on consumer trends

2018 holiday sales grew 2.9 percent amid turmoil over trade policy and delay in data collection

Holiday retail sales in 2018 grew 2.9 percent to $707.5 billion.

Economy

NRF says ‘state of the economy is sound’ and forecasts retail sales will grow between 3.8 and 4.4 percent

NRF says consumer spending will be boosted by increased employment and higher wages.

Valentine’s Day

Is love still in the air?

Three ways consumers’ attitudes toward Valentines’ Day are changing.

Valentine’s Day

Fewer consumers celebrating Valentine’s Day but those who do are spending more

Americans are expected to spend a record amount this year.

Super Bowl

Consumers say they’ll spend an average $81 on Super Bowl

Super Bowl spending is expected to total $14.8 billion this year.

Consumer View

NRF study says more online shoppers want free shipping