NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
More on consumer trends
Checking in with Gen Z
3 new things we’ve learned about their buying power and influence in family shopping.
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.
Social media influencing near-record Halloween spending
U.S. consumers turn to social media for Halloween inspiration, leading to near-record spending
August retail sales grew but new tariffs present 'downside risk'
Retail sales were up 0.4 percent in August from July and up 4.6 percent year-over-year, according to NRF.
Getting personalization right
Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.