Easter

Easter tablescape
 
Nearly 8 in 10 consumers will celebrate Easter this year
  • A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
  • 79 percent of Americans plan to mark the occasion.
  • Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
  • Easter gifts, food and candy are the biggest drivers of growth this year.
 
Easter plans amid COVID-19
We asked consumers in early March about how they’re celebrating this year.
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Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

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