Easter

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. 

a mom and a little boy are shown painting an easter egg together in the living roome
Easter 2020

Easter 2020 consumer survey data

Given the rapidly evolving nature of the coronavirus pandemic and its impact on consumers, NRF will not be publishing its annual Easter consumer survey results at this time. This survey is fielded in early March, and due to the timing the data would not reflect the more recent implications from the COVID-19 pandemic.

However, we did check in with consumers in early April to find out more about their celebration plans. Learn more below.

NRF continues to share information on how COVID-19 is impacting the retail industry and consumers as well as information on consumer trends.

Easter plans amid COVID-19
We asked consumers in early April about how they’re celebrating this year.
1
 
There's no stopping the Easter Bunny

Pandemic or not, consumers are finding new ways to celebrate the Easter holiday. 

 
mom and daughter play around with paint and easter eggs
 
Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
 
a family is shown with friends painting easter eggs
 

More on consumer trends

3 ways consumers will celebrate dads despite the coronavirus
 
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
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How food shopping might change after the pandemic
 
Shopper habits could change permanently.
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Retailers help consumers celebrate life’s milestones — virtually
 
Retailers offer promotions around commencements-to-go and digital weddings.
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Through the retail lens: Social marketing and retail
 
Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.
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Through the retail lens: Cyber vulnerability
 
Sherri Davidoff explores data breaches, scams and lures.
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Pet supply retailers see boost from pandemic
 
Consumers are spending more on four-legged family members.
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