Nearly 8 in 10 consumers will celebrate Easter this year
- A year after COVID-19 shook up our lives, consumers are ready to get their celebration plans and spending back on track. NRF’s annual Easter survey shows how consumers will be embracing the holiday.
- 79 percent of Americans plan to mark the occasion.
- Consumers are planning to spend an average of $179.70 on Easter gifts and celebrations, the highest amount in the survey’s history.
- Easter gifts, food and candy are the biggest drivers of growth this year.
Easter plans amid COVID-19
We asked consumers in early March about how they’re celebrating this year.
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Historical highlights
- 2020: How consumers are celebrating Easter amid a pandemic
- 2019: 3 ways younger consumers are embracing Easter
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
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