Katherine Cullen

Sr. Director, Industry and Consumer Insights

Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics. 

Authored by Cullen

4 common myths about returns
Holiday shopping returns
The truth behind one of retail’s biggest opportunities.
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Consumers embrace physical retail as U.S. emerges from the pandemic
In-store shopping
New research highlights how consumer expectations for physical shopping have changed.
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3 ways consumers will celebrate dads despite the coronavirus
Father and baby at home
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
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3 ways the coronavirus is changing how we think about Mother’s Day
Mother kisses smiling young son
The pandemic has put a spotlight on opportunities to celebrate.
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3 ways the coronavirus is impacting consumers' shopping behavior
Man wearing gloves delivers box of produce
From delivery to giving back, consumers' priorities are changing in amid a pandemic.
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How consumers are celebrating Easter amid a pandemic
a mom and a little boy are shown painting an easter egg together in the living roome
Plans may look different this year, but there's no stopping the Easter Bunny.
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3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
St. Patricks Day cupcakes
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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3 common Valentine's Day myths
Two puppies kissing on red couch
Fact or fiction? The data behind some common Valentine’s Day assumptions.
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Infographic: The holiday consumer
Girl at holiday market
A look at the holiday consumer heading into Thanksgiving weekend.
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