Katherine Cullen

Katherine Cullen is vice president of industry and consumer insights at the National Retail Federation. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships. She has over a decade of experience delivering actionable consumer and business insights in areas such as the future of the store, demographic trends, cross-channel technologies, payments and returns.  

Prior to joining NRF in 2017, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education. 

Originally from California, Cullen has a master’s degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics.